Saab is now not a part of the GM matrix, having been bought by the Detroit-based automaker in early 2010 to Spyker, N.A., a Dutch supercar maker. That transfer in itself has introduced some issues, a difficulty which we’ll discover shortly. Saab, the Swedish automaker, has been given a brand new lease on life. How that performs out down the street stays to be seen.
Promoting Saab made sense for GM who already had made plans to shut Saturn and Pontiac and was within the strategy of promoting Hummer when that deal fell via. With Saturn, Pontiac and the now unsold Hummer out of the best way, and Saab with it, GM is in a greater place to focus on the fortunes of Cadillac, Buick, GMC and Chevrolet.
Certainly, Common Motors says that it’s best suited to handle 4 manufacturers in North America as a substitute of the eight it had as not too long ago as summer time 2009. Saab lives and can take pleasure in just a few years of sharing product and know-how with GM earlier than the lifeline is lower.
The issue with Spyker is that this extremely low quantity producer of unique supercars is aware of nothing about mass manufacturing. With fewer than 50 automobiles constructed yearly, the Dutch automaker has an enormous studying curve to climb.
Annual Gross sales
Fortuitously for them, Saab gross sales are beneath 100,000 models yearly, however that also makes Saab a comparable large to Spyker regardless that it produces lower than two p.c of the annual quantity that automotive corporations equivalent to GM, Toyota and Volkswagen construct. And, Saab has three product strains and has plans to supply one other one within the close to future.
That new product line, nonetheless, is not going to include GM assist. Nor does Saab have the assets to construct one other automotive itself. Which means the Saab Spyker Automotive Group might want to flip to a different automaker for assist. The nice cash has it that the Fiat Group will provide the platform, engine and transmission.
And why is that? As a result of Fiat does a superb job of leveraging and spreading its belongings to serve different corporations moreover itself. Fiat platforms underpin automobiles bought by choose European makes and can quickly do the identical for Chrysler, Jeep and Dodge. Sergio Marchionne, CEO of Fiat has gone on report saying that consolidation and cooperation between automakers is critical with the intention to have the dimensions and quantity to successfully compete globally.
Saab hasn’t introduced its subsequent mannequin but, however anticipate that information to come back forth earlier than the tip of 2011. Even so, Saab Spyker might have a robust companion to emerge as a result of when its current line up grows stale, the automaker will probably be in no place to replace similar.